Meet the Business: Dudley & Roo

Today we meet Chloe from Dudley & Roo:

Tell me a little bit about you and your business?
Hello, I’m Chloe; I’m the one behind Dudley & Roo! I make sterling silver jewellery, non-precious metal jewellery and personalised gifts using the hand stamping technique. Personalised jewellery is my speciality.


Why did you decide to start your own business?
My little velcro baby, Hector, arrived in 2015. He was a SUPER clingy baby and for the first 12-18 months of his life, he wouldn’t even entertain the idea of being anymore than 1 foot or 5 seconds away from me – even if he was with his Daddy! I’d bought a basic hand stamping kit as a treat for myself during maternity and enjoyed doing something for me, whenever I managed to get the chance! As the time was growing closer to me having to go back to my job, I was filled with anxiety and dread that I’d have to leave Hector with someone, I knew he’d cry and be inconsolable whilst I wasn’t there, which wasn’t fair on him, the person looking after him, or myself. I knew in my gut that that it wasn’t the best decision for me or him, to go back to work. I kind of just fell into this job and couldn’t be happier!


What do you love most about owning your own business? 
I love that I can work around my family and that I don’t need to commute very far! I also love that I can treat my friends and family to things I have made for them.

What do you least like about owning your own business?
The thing I like least about owning my own business is the amount of “hats” I have to wear. Being a one-woman band, I have to don the hat of designer, maker, packer, communications, PR, marketing, photographer, HR, medic (yes, there are many injuries), administrator, accountant, website management…the list could go on but you get the idea! It leaves me with a big list of tasks every day, and some days, unfortunately there just aren’t enough hours.

What do you have planned for your business in the future?
I have a few exciting things in the pipeline for my business, which I can’t disclose just yet, but hopefully soon. I’ll be extending my workshop now that I’m a lot busier and needing the space.

What advice would you give to someone wanting to start their own business but not knowing where to start? 
Be prepared to put the effort in. It’s not always easy but it is so worth it when you achieve what you percieve to be accomplishment and success. Whether that be just your first 5 sales, seeing someone in one of your designs, or having someone recommend you to others.

What are you most proud of when it comes to your business?
When a customer mentions, “Someone recommended you to me” that never fails to make me smile, but I always feel immense pride when I take a second to step back and realise how far I’ve come. I’ve solely managed to keep Dudley & Roo going through having a newborn baby, a second pregnancy and maternity leave absence whilst also suffering PTSD and PND. I’m very proud of that.

Do you think local businesses are well supported in Lincolnshire?
I do. I think more recently, especially in the last few years, there has been an amazing commuity spirit between local businesses all coming together to support each other. What I once felt was an “every business for themselves” vibe, is now totally the opposite. We are all in it together and are happy to help each other out wherever we can.

Where can people find you both online and in “real life”?
You can find me online at or on my Facebook or Instagram pages, or in real life I’m usually juggling my time between being in my workshop, or at home with my babies.

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